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Channel 4 Idents

Channel 4 Idents

We've recently cast the new Channel 4 idents which were unveiled ahead of The Great British Bake Off 2017 final.

The new brand 'idents' are designed to "personify the broadcaster's unique values" according to Channel 4. The Channel 4 Giant will feature in short clips that air between the channel's programming, and take over from the landscape-style graphics that have been running on Channel 4 since September 2015.